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大灣區行為科學研究院Greater Bay Area Behavioral Science Research Institute

Behavioural science for the people and cities of the Greater Bay Area

The Greater Bay Area Behavioral Science Research Institute, based in Hong Kong, studies how people decide, cooperate and live in cities, and shares that work with scholars and the public through its journal, open archive and science writing.

Read the latestAbout the institute
Zhang Zeduan, Along the River During the Qingming Festival, detail of the Rainbow Bridge: crowds and boats
Zhang Zeduan, Along the River During the Qingming Festival (detail, Rainbow Bridge), 12th century. Palace Museum, Beijing, Public domain
Zhang Zeduan, Along the River During the Qingming Festival, the full handscroll
Zhang Zeduan, Along the River During the Qingming Festival, the full scroll. A thousand years ago, hundreds of people go about their business in the streets, on the bridge and along the river. Drag sideways to explore. Palace Museum, Beijing, Public domain

News & Views

More news and views
Bruegel's Netherlandish Proverbs: a village full of behaviour that everyone else is judging

Research news

Calling AI content "slop" is a social judgement

Rather than chasing detection, researchers argue, study how communities decide which AI-generated content they do not want.

Cajal's drawing of a Purkinje cell

The field

You don't have to choose between basic and applied science

A new lab head on pursuing mechanisms and real-world impact at the same time.

Van Gogh, Still Life with Coffee Pot, Dishes and Fruit

Science for everyone

Why we learn to love bitter coffee

A slow gut-to-brain dopamine pathway may explain how initially unpleasant flavours become favourites.

A sequence plate from Muybridge's Animal Locomotion

Research news

Thousands of practice trials keep reshaping a motor memory

A weeks-long experiment finds changes that standard studies of a few hundred trials would miss.

Research areas

All research areas
Facial expression studies from Le Brun's Expressions of the Passions of the Soul

Behavioral economics and policy design

Systematic biases in individual and organisational decisions, and the design and evaluation of policy tools such as nudges, defaults and information framing.

Georges Seurat, A Sunday on La Grande Jatte: people in a public park

Public administration and social innovation

Behavioral mechanisms in regional governance, public services and social innovation, and institutional arrangements for cross-border cooperation.

Gustave Caillebotte, Paris Street; Rainy Day: pedestrians in a city street

Digital behavior and user experience

Use, trust and accessibility on digital platforms and public digital services, and how digital transformation changes behavior.

Lai Afong, the Hong Kong waterfront, late nineteenth century

Regional governance and the Greater Bay Area

Behavioral and policy questions in mobility, urban life and regional integration, studied in the Greater Bay Area.

A plate from Darwin's The Expression of the Emotions in Man and Animals
Charles Darwin, The Expression of the Emotions in Man and Animals, plate II, 1872. Public domain

Behavioural science for everyone

Why do we come to love bitter coffee? How does poor sleep affect our choices? Our science pieces use everyday examples to explain what a study found, and what it cannot yet tell us.

More science writing

Publishing

All publications

Articles will be listed here by publication date once the first issue of the journal is published.

Behaviour, AI and Society

Behaviour, AI and Society is the institute's open-access journal on behaviour in a world shaped by artificial intelligence and digital technology. Its five lines of inquiry run from how technology changes human behaviour to how AI systems themselves behave; every manuscript is double-anonymously peer reviewed.

Submit a manuscriptSubmission guidelines